28 Amazon Seller Statistics + How Many Sellers on Amazon?
Amazon serves as a major platform for countless sellers worldwide and connects businesses to customers directly.
But just how many entrepreneurs prosper on this e-commerce marketplace?
With that in mind, we’ll cover some key Amazon seller statistics that reveal key insights about Amazon sellers.
How many Amazon sellers are there?
As of the most recent data, there are approximately 9.7 million sellers on Amazon globally, but not all of them are active. There are about 2.3 million active sellers globally, and in the US, roughly 1.11 million sellers are actively using the marketplace. It shows just how big and competitive the Amazon marketplace is.
Amazon Seller Statistics: Key Numbers
- Amazon has around 9.7 million sellers worldwide, and 2.3 million of them are active on the marketplace.
- In the US, there are 1.1 million active sellers on Amazon’s marketplace.
- Every day, roughly 3,700 new sellers join Amazon.
- 61% of sales on Amazon come from independent sellers.
- Amazon sellers averaged more than $230,000 in sales.
- Over 60,000 sellers on Amazon surpassed $1 million in sales.
- Amazon’s third-party seller revenue was $140.05 billion in 2023, up 19% from previous year.
- About 94% of Amazon sellers use the Fulfillment by Amazon service (FBA).
- 76% of Amazon sellers become profitable, with 63% seeing profitability within their first year.
- 55% of Amazon sellers report monthly sales of over $5,000.
Source: (eDesk, Thrive My Way, SellerApp, Amazon, Jungle Scout, The Street, Threecolts, Marketplace Pulse)
If you want to learn about Amazon in more detail, then we recommend you read our Amazon statistics page, where we share details about Amazon users, market share, product sales, and much more.
Amazon FBA Seller Statistics
Most Amazon sellers use FBA for order fulfillment. Here are the statistics that show its widespread adoption and performace:
- About 94% of Amazon’s third-party sellers rely on FBA for their order fulfillment needs.
- Over 90% of the top sellers and almost all international sellers use Amazon FBA.
- 46% of Amazon sellers typically have an FBA success rate ranging from 11% to 25%.
- 27% of Amazon’s FBA sellers boast profit margins above 20%.
Sources: (1-Linkedin, Marketplace Pulse, AirisX, Jungle Scout)
Amazon Seller Count By Countries in 2019
| Country | Seller Count | Percentage of Total (%) |
| United States | 1,114,388 | 37.97 |
| United Kingdom | 281,257 | 9.58 |
| Germany | 244,425 | 8.32 |
| Italy | 216,610 | 7.38 |
| France | 211,859 | 7.22 |
| India | 205,884 | 7.02 |
| Spain | 203,413 | 6.93 |
| Japan | 173,483 | 5.91 |
| Canada | 163,595 | 5.57 |
| Mexico | 51,087 | 1.74 |
| Australia | 24,227 | 0.83 |
| UAE | 20,842 | 0.71 |
| Brazil | 15,605 | 0.53 |
| Turkey | 5,987 | 0.20 |
| Singapore | 1,721 | 0.06 |
Amazon Seller Revenue Statistics
Seller revenues on Amazon vary greatly as there is a gap between average earners and those with million-dollar sales. Here is a look at the various revenue levels sellers reach:
- 72% of sellers make at least $1,000 per month.
- Around 60K sellers hit the $1 million sales mark on Amazon in 2021.
- Only 4% of Amazon sellers have earned revenue between $5M and $10M.
- Just 4% of sellers on Amazon have topped $10 million in revenue.
Sources: (Brand Builder University, Marketplace Pulse, Flippa)
Amazon Third Party Seller Statistics
Many third-party sellers on Amazon find success but face direct competition from Amazon itself. Let’s explore essential insights into their performance:
- There are over 2.5 million third-party Amazon sellers worldwide as per recent data.
- 61% of Amazon’s product sales come from third-party sellers.
- Amazon’s third-party seller revenue was $140.05 billion in 2023, up 19% from previous year.
- Amazon’s third-party seller revenue was $43.56 billion in Q4 2023, up 18% year on year from $36.34 billion.
- More than 4.1 billion products were sold in the United States, with an average of 7,800 sold every minute.
- Amazon sellers averaged more than $230,000 in sales.
- 50% of third-party online retailers who sell with Amazon say Amazon sells products that compete directly with theirs.
- Third-party sellers are growing at a rate of 52% per year on average.
- 76% of Amazon sellers turn a profit.
Sources: (Wired, Statista, MarketPluse, Amazon, eDesk, Retail Dive, GlobeNewswire, Jungle Scout.)