Target Statistics: The Key Data and Numbers (2024)

Target is a top retailer in the United States that offers a wide range of products and services. 

But just how much do we really know about its overall influence? 

With that in mind, we’ll dive into some key Target statistics that show its reach and impact.

Target Statistics: The Key Data

• Target has over 30 million weekly customers that shop in their stores.
• Target operates 1,956 stores in the United States.
• Target.com received 164.9 million visits in August 2023.

• Target customers account for 8 out of every 10 shoppers in the United States.
• Target’s annual revenue in 2022 was $107.6 billion, a 2.8% increase from the previous year.
• Target.com had a 2.1% market share and was one of the leading retail e-commerce companies in the United States.
• Each day, Target generates approximately $299 million in revenue.
• The overall customer satisfaction rating for Target is 82.
• 83% of customers at Target consider themselves loyal.
• The average Target shopper spends $49 per visit, which equates to approximately 21 visits per year.
• Target has 450 000 employees.
• 63.84% of Target’s customers are female, while 36.12% are male.

Sources: (Wikipedia, Business Insider, Similar Web, Statista, Comparably, Fool, Target Brands, Similar Web.)

Target Shopper Demographics

Target shopper demographics reveal key insights into age and gender distribution. Here’s a detailed breakdown of who makes up your customer base:

Gender Distribution: 

• Male: 36.54%
• Female: 63.46%

Age:

• 18-24: 12.41%
• 25-34: 29.56%
• 35-44: 20.16%
• 45-54: 17.02%
• 55-64:  13.13%
• 65+: 7.72%

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Source: Similarweb

Target Revenue Statistics

Target’s revenue has had its ups and downs but mostly grown over the years. Here’s a look at how their earnings have changed:

Fiscal Year	Revenue (in billion U.S. dollars)
2015	73.71
2016	69.41
2017	71.78
2018	74.43
2019	77.13
2020	92.40
2021	104.61
2022	107.59
2023	105.80

Source: Statista

Target Sales Share by Category in 2023

Target sales are split across various categories. Here’s the breakdown for each category:

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• Beauty and household essentials: 29.57%
• Food & beverage: 22.59%
• Home furnishings & decor: 16.79%
• Apparel & accessories: 15.58%
• Hardlines: 15.28%

Source: Target Via Statista

Number of Target stores in the US (2006-2023)

Target has been opening more stores every year in the US. Here’s a breakdown of the number of stores by year:

Fiscal Year	Total number of stores
2006	1,488
2007	1,591
2008	1,682
2009	1,740
2010	1,750
2011	1,763
2012	1,778
2013	1,793
2014	1,790
2015	1,792
2016	1,802
2017	1,822
2018	1,844
2019	1,868
2020	1,897
2021	1,926
2022	1,948
2023	1,956

Source: Target, Statista

I like how this story is about 9 stores. Like that's a meaningful number. There's almost 2000 target stores in the US. This is about less than half a percent of those stores. And I believe a few of them are closing and moving to other nearby locations. The Post is just baiting.

— Anonymous Lefty Troll (@SomeLeftyTroll) September 27, 2023

Sales share of Target in the US (2019-2023)

Target’s sales in the US have changed a lot between in-store and online over the years. Here’s a quick look at how things have shifted and where they are now:

Year	Store Sales (%)	Online Sales (%)
2019	91.2	8.8
2020	82.1	17.9
2021	81.1	18.9
2022	81.4	18.6
2023	81.7	18.3

Source: Statista

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Where Consumers Begin Their Online Shopping in 2024

Consumers start their online shopping on various platforms such as major retailers like Amazon and social media sites. Here is where they begin their shopping online:

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• Amazon: 56%
• Search engine: 42%
• walmart.com: 29%
• YouTube: 13%
• Target.com: 11%
• Facebook: 10%
• TikTok: 7%
• Instagram: 7%
• Pinterest: 5%
• Other: 3%
• None of the above/have not searched for products online: 10%

Source: Jungle Scout, “Consumer Trends Report: Q1 2024,” March 26, 2024