Target Statistics: The Key Data and Numbers (2025 Update)
Target is a top retailer in the United States that offers a wide range of products and services. But just how much do we really know about its overall influence?
With that in mind, I’ll dive into some key Target statistics that show its reach and impact.
Target Statistics: The Key Numbers
- Target has over 30 million weekly customers that shop in their stores.
- 80% of U.S. shoppers (about eight in ten Americans) shop at Target at least once a year.
- There are over 100 million Target Circle members.
- Target operates 1,978 stores in the United States as of February 2025.
- Target.com received 164.9 million visits in August 2023.
- Target’s annual revenue in 2022 was $107.6 billion, a 2.8% increase from the previous year.
- Target.com had a 2.1% market share and was one of the leading retail e-commerce companies in the United States.
- Each day, Target generates approximately $299 million in revenue.
- The overall customer satisfaction rating for Target is 80.
- 83% of customers at Target consider themselves loyal.
- The average Target shopper spends $49 per visit, which equates to approximately 21 visits per year.
- Target has 450 000 employees.
- 48.2% of Target’s customers are female, while 51.2% are male.
Sources: (Wikipedia, Business Insider, Similar Web, Statista, Comparably, Fool, Target Brands, Similar Web.)
Target Shopper Demographics
Target shopper demographics reveal key insights into age and gender distribution. Here’s a detailed breakdown of who makes up your customer base:
Gender Distribution:
- Male: 51.8%
- Female: 48.2%
Source: Start.io
Age:
- 18-24: 12.41%
- 25-34: 29.56%
- 35-44: 20.16%
- 45-54: 17.02%
- 55-64: 13.13%
- 65+: 7.72%
Source: Similarweb
Income Levels of Target Shoppers:
| Income Level | Percentage of Shoppers |
|---|---|
| Less than $25,000 | 34.4% |
| $25,000 to $39,999 | 16% |
| $40,000 to $59,999 | 17.7% |
| $60,000 to $74,999 | 7.5% |
| $75,000 to $99,999 | 9.8% |
| $100,000 to $149,999 | 14.7% |
Target Customer Satisfaction Rating
Based on data from the American Customer Satisfaction Index (ACSI), here are Target’s customer satisfaction ratings over the past six years:
| Year | Target Customer Satisfaction Rating |
|---|---|
| 2020 | 76 |
| 2021 | 78 |
| 2022 | 78 |
| 2023 | 78 |
| 2024 | 81 |
| 2025 | 80 |
Target Revenue Statistics
Target’s revenue has had its ups and downs but mostly grown over the years. Here’s a look at how their earnings have changed:
| Fiscal Year | Revenue (in billion U.S. dollars) |
|---|---|
| 2015 | 73.71 |
| 2016 | 69.41 |
| 2017 | 71.78 |
| 2018 | 74.43 |
| 2019 | 77.13 |
| 2020 | 92.40 |
| 2021 | 104.61 |
| 2022 | 107.59 |
| 2023 | 105.80 |
Source: Statista
Target Sales Share by Category in 2023
Target sales are split across various categories. Here’s the breakdown for each category:
- Beauty and household essentials: 29.57%
- Food & beverage: 22.59%
- Home furnishings & decor: 16.79%
- Apparel & accessories: 15.58%
- Hardlines: 15.28%
Source: Target Via Statista
Number of Target stores in the US (2006-2023)
Target has been opening more stores every year in the US. Here’s a breakdown of the number of stores by year: