The Importance of Same-Day Delivery: Statistics and Trends
Same-day delivery has become a key component of online retail as it has changed customer expectations.
But just how important is its role to both consumers and retailers? How does it affect consumer shopping behavior and sales?
With that in mind, we’ll cover some key statistics that show the importance of same-day delivery and its impact on purchase decisions.
Same Day Delivery Statistics: Key Numbers
- Online shoppers using same-day delivery increased by 50% from 2020 to 2021.
- 88% of consumers are willing to pay for same-day delivery.
- Same-day delivery can result in a 2X increase in conversion rates for online businesses.
- 36% of U.S. online shoppers opted for same-day delivery, as per latest data.
- More than 25% of shoppers would abandon a cart online if same-day shipping wasn’t available.
- 80% of shoppers want same-day shipping, and 61% want faster.
- Online retailers can boost their competitive advantage by over 85% by offering same-day delivery.
- 49% of shoppers say same-day delivery makes them more likely to shop online.
- 51% of retailers already provide same-day shipping, with another 65% planning to do so within the next two years.
- US same-day delivery is worth around USD 8 billion and is expected to grow by over 12% from 2023 to 2028.
Source: Mordor Intelligence
Source: (Retail Touch Points, Elite EXTRA, Invesp, Digital Commerce 360, GlobeNewswire, Sales Lion.)
Global Same-Day Delivery Market Statistics
The same-day delivery sector is expanding at an unprecedented rate fueled by e-commerce and shifting consumer expectations. Here are the yearly market trends to consider:
| Year | Market Size (in billion U.S. dollars) |
|---|---|
| 2021 | 8.41 |
| 2022 | 10.18 |
| 2023 | 12.31 |
| 2024 | 14.9 |
| 2025 | 18.03 |
| 2026 | 21.82 |
| 2027 | 26.4 |
Source: Statista
How Same-Day Delivery Influences Consumer Behavior
Same-day delivery is reshaping how we shop online and what we expect from retailers. Here’s a look at how it impacts consumer behavior:
- 49% of customers are more likely to shop online if same-day delivery is available.
- 51% of online consumers aged 18-34 years expect to have same-day delivery.
- Same-day delivery increases an online retailer’s competitive edge by 85%.
- 28% of people save time by not going to a physical store.
- 21% of shoppers frequent physical stores less.
- 19% of consumers are willing to pay more for items with same-day delivery.
- 18% of shoppers search for coupons or promo codes to offset shipping costs.
- 15% of people pay more in shipping charges.
- 14% of consumers wait until the last minute to make their purchases.
Source: UPS, Shipsy
Why Consumers Prefer Same-Day Shipping
Consumers love same-day shipping for its convenience and speed. Here’s a breakdown of why it’s so popular:
- 76% choose same-day delivery if it’s offered for free.
- 75% opt for it when they want an item ASAP.
- 66% need an item urgently and go for same-day delivery.
- 64% select it when they need a gift quickly.
- 64% choose it if the price is reasonable.
- 58% go for same-day delivery for health items that are needed quickly.
Source: U.S. Postal Service Office of the Inspector General
Why Consumers Skip Same-Day Shipping
Many people pass on same-day shipping because it doesn’t fit their needs or budget. Here’s why shoppers often opt out of this service according to U.S. Postal Service Office of the Inspector General:
- 81% of people reject same-day delivery because it’s too expensive.
- 78% don’t need the item quickly, so they skip same-day delivery.
- 67% choose “click-and-collect” instead of same-day delivery.
- 45% aren’t home to receive the item, so they don’t opt for same-day delivery.
- 21% find that the same-day delivery option is unavailable.
Source: U.S. Postal Service Office of the Inspector General