eBay Statistics: Sellers, Buyers, & More For 2024

eBay, a major player in global e-commerce, has over 18.3 million seller accounts, showing off its massive user base.

In 2022, eBay pulled in $9.7 billion in revenue, which is a 9.3% drop from the year before. The platform is a magnet for users, getting around 722.7 million visits each month.

To highlight how important eBay is in the online marketplace, here are some key stats you should know right now. 🌐💰

eBay Statistics: The Key Data

eBay has over 18.3 million seller accounts.
There are 132 million active buyers on eBay worldwide.
eBay has at least 1.7 billion active listings.
eBay has an 83.33% customer retention rate.
eBay receives approximately 722.7 million visits per month, with an average visit duration of 6.8 minutes.
In 2022, eBay’s revenue was $9.7 billion, a 9.3% decrease from the previous year.
eBay has only 3.5% of the US retail e-commerce market as of June 2022.
eBay received 76 out of 100 index points for customer satisfaction.
Promoted listings generated $319 million in advertising revenue for eBay, while third-party advertising generated $43 million.
Revenue rose 5% to $2.54 billion in Ebay Inc.’s fiscal second quarter ended June 30, 2023.
16.4% of eBay sales are in “Electronics & Accessories,” the top category.

Sources: (Go Banking Rates, Statista, Big Commerce, Similar Web, Business Of Apps, Yahoo, Quora.)

eBay Seller Statistics

Check out how eBay is making a difference for sellers and their businesses. Here are some key stats showing how eBay helps sellers start, grow, and reach new markets:

eBay has over 18.3 million seller accounts.
31% of the top eBay sellers come from the USA.
94% of sellers see a strong connection between eBay and their success.
68% of seller said eBay helped them start their business.
76% of sellers stated that eBay helped them expand their business.
76% said eBay helped them sell in new markets.
eBay helped 77% of sellers find new customers.
90% of sellers said eBay wins when its sellers win.

Source: (Statista, eBay)

US eBay Market Share

eBay plays a significant role in the U.S. e-commerce scene, outpacing some other big names. Here’s a breakdown of eBay’s market share and how it stacks up against the competition:

eBay holds a 3% share of the U.S. retail e-commerce market in 2023.
eBay’s 3% market share places it above other major retailers like Costco (1.5%), Best Buy (1.4%), and Kroger (1.3%).

Market share of leading retail e-commerce companies in the United States

Source: Statista

Top Tools eBay Sellers Demand for Growth

Discover the must-have tools eBay sellers are using to boost their business. This section breaks down the top tools sellers are looking for to level up their game:

72% need shipping tools.
61% want listing management tools.
59% require pricing tools.
45% seek eBay store design tools.
34% desire sales reporting tools.
30% look for business insight tools.

Source: eBay

eBay Empowers Accidental Entrepreneurs

eBay is helping hobbyists turn into accidental entrepreneurs, making it easy to turn passions into successful businesses. Check out these stats that show how eBay is making a difference for these sellers:

61% of sellers described themselves as “accidental entrepreneurs,” combining their hobbies and entrepreneurial spirit.
91% of self-identified accidental entrepreneurs said eBay makes it easy to turn a passion into a business.
86% of sellers believe eBay is unique among online marketplaces.
79% of sellers said eBay helps them connect with and sell to unique groups of customers.

Source: eBay

How Many Sellers on eBay?

According to data from eBay and eBay Forums, there are about 18.3 million sellers on eBay which is a 3.68% decrease from last year, and a 26.21% decrease from the past 7 years from our analysis.

How many people use eBay?

There are over 132 million active buyers on the eBay which is an 11.54% decrease from the last year of 2021.

Number of eBay Active Buyers

Period (Quarter)	Active user accounts in millions
Q2’23	132
Q1’23	133
Q2 ’22	138
Q1 ’22	142
Q4 ’21	147
Q3 ’21	152
Q2 ’21	156
Q1 ’21	166
Q4 ’20	165
Q3 ’20	163
Q2 ’20	161
Q1 ’20	174
Q4 ’19	174
Q3 ’19	174
Q2 ’19	173

Source: eBay Earning Report Q2 2022